Flow’s owner, Ryan Wells, began this company in 2013.
When he photographed his first home in Edmond, Oklahoma, it sold in only two days, so Ryan decided to start his own real estate photography company under the name “Oklahoma Real Estate Photography”. In our first year of business, we photographed 60 houses, but for the next year, we set a colossal goal to photograph 800 real estate listings. December 31st, 2014 was a rough morning. We were at 799 photoshoots for the year, so close to reaching our goal, but snow covered the ground and there were no appointments for the day. Out of the blue, a realtor called us in the afternoon and asked if there was any chance we could come out and get some interior photos of their listing. We were ecstatic. We got that photoshoot for him, and we reached our goal! Reaching that goal is what really catapulted us into the professional real estate photography business.
“WHEN WE SET OUR OWN INTERESTS ASIDE AND FOCUSED ON OUR CLIENTS’ INTERESTS AND GOALS, WE WERE ABLE TO WORK TOGETHER AS A TEAM TO PURSUE THEIR REAL ESTATE DREAMS.”
Just as every business, we have had our ups and downs along the way, but the more experience we gained, the more we began to notice something important. When we put our clients’ needs above our own and emphasized open communication, our work just seemed to flow more smoothly. We also realized that realtors and home buyers alike loved when we showed the “flow” of each home, so we began training all of our photographers how to show the “flow”. That’s where #showtheflow first began. As we continued to use the word “flow” more and more in our business, we realized that it was becoming more than just a strategy. It was becoming our calling. Because it was so present in our business, we changed our name from “Oklahoma Real Estate Photography” to “Flow Real Estate Photography”, and finally figured out how to reach the perfect flow in our business. When we set our own interests aside and focused on our clients’ interests and goals, we were able to work together as a team to pursue their real estate dreams.